Rank And Page Position Still Rule

For Organic Results on Google:
100% visibility for the top 3 organic results
85% for the No.4 position
60% for the No. 5 position
For Organic Click-Thrus on Google:
28% click on the No.1 positionDrops to 12% by position No. 3
Remainder share 3-12% of click-thrus
For Paid Search Results on Google:
90% visibility for the top 2 AdWords advertisers
50% visibility for the No.3 position.

from article by
andy beal
webpronews